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Marketing Research Proposal

Date Posted: 20/03/2021
Category: Business
Due Date: 20/03/2021
Instruction
Assignment 1: This marketing research assignment (proposal) will give you the opportunity and responsibility to develop a professional marketing research project for market research of your choice. The marketing research proposal should include the following: Overview Definition of the problem/or opportunity. (Statement of Research Problem) What is the design of your marketing research? (Research Design) How you will collect data? (Methodology) What is the sample of your marketing research? (Research Sample) Reasons Why? And How you collect the data? (Data Collection Rationale) The following two sections do not need to be a part of your submission and will not be assessed here (not represented on the rubric), but will be assessed in Final Marketing Project - Part II. How you analyze the data. (Data Analysis) How you present your findings? (Findings and Recommendations) Your entire campaign should not exceed 2 pages in length (including text, tables, references, and creative materials). It should be in Word.doc format. This page limit will lead you to focus on the quality of your campaign and not on the number of pages you write.
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