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Marketing
Date Posted: 03/04/2021
Category: Business
Due Date: 03/04/2021
Instruction
Q1 Contrast the branding strategies and brand portfolios of market leaders in two different industries. For example, contrast the approach by Anheuser Busch and its Budweiser brand with that of Kellogg’s in the ready-to eat cereal category, or Nike in the sports category with Procter & Gamble in the packaged goods business. Which branding architectural strategies do they utilize to organize their product offerings to the consumer? Q2 Several years ago YouTube.com launched YouTubeRed which has recently morphed into Youtube Premium service – an ad free subscription-based model. Consumers will are being asked to pay $11.99 per month. Using the link below read the article about the original launch. Do you think the Premium service will ultimately succeed? Based on some of the reasons why the majority of new products fail discussed in this week’ materials, explain what aspects of the product offering that may cause it to succeed or ultimately fail. Here is the original launch article for YouTubeRed http://brandchannel.com/2015/10/22/youtube-red-102215/ Q3 Nike and adidas are continuing to invest lots of money into futuristic projects such as 3D printing and customized shoe designs. Is this a worthwhile brand growth venture on the part of the brands, or just another means of perceived technical superiority of one brand versus the other? Is it possible the day is coming that “shoppers can buy a shoe design file from a company and then print it at home themselves? Here’s the link to an article from almost 5 years ago when they started the process: http://brandchannel.com/2015/10/15/adidas-nike-3d-101515/
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