BEFORE BEGINNING DON'T JUST ASSUME ASK ME IF YOU HAVE ANY QUESTIONS A FOUR PAGE PAPER: 1) Describe (written report a shopping experience (in person or online) - see the steps in grading rubric below 2) incorporate your choice of three marketing concepts (for example you could use: target audience, perception, subcultures, decision making, learning, culture, etc.) into project 3) include six take-aways (3 as a consumer and 3 as a marketer) regarding what you learned, realized or now look at differently, after completing the Final Project and this course. GRADING: View the Final Project grading rubric below. Minus 20 points if you only "talk about a shopping process" rather than "show me the steps".

Final Project Grading Rubric: FOUR PAGE PAPER ON A SHOPPING EXPERIENCE: Criteria Ratings Pts This criterion is linked to a Learning OutcomeShopping Experience Describe (written report) on your shopping experience. Include at least ten steps in your shopping experience based on the following product life cycle: 1) Recognition of need, 2) Research alternatives, 3) Product comparison, 4) Trial (if applicable), 5) Decision making process including criteria, 6) Selection and purchase process , 7) Transport, 8) Usage, 9) Disposal, 10) Satisfaction or dissatisfaction, 11) Re-purchase (loyalty) or non-repurchase with feedback. 50 pts Met Assignment clearly described/depicted the shopping experience and at least ten (10) steps of the shopping experience were included and described/depicted. 35 pts Somewhat Met Assignment somewhat described/depicted the shopping experience and at least seven (7) steps of the shopping experience were included and described/depicted. 0 pts No Marks Assignment did not describe/depict the shopping experience and/or did not include enough detail. Less than seven (7) steps of the shopping experience were included and described/depicted. 50 pts This criterion is linked to a Learning OutcomeThree Marketing Concepts (examined in class or textbook) Correlate three marketing concepts to your product awareness, engagement and buying experience. For example, if ‘culture’ is one of your concepts, describe in detail how ‘cultural’ influences affected the marketer’s selling strategy and your buying experience. 50 pts Met Assignment included at least three (3) marketing concepts that were properly correlated to the product awareness, engagement, and buying experience. 35 pts Somewhat Met Assignment included at least two (2) marketing concepts that were properly correlated to the product awareness, engagement, and buying experience. 0 pts No Marks Assignment included less than two (2) marketing concepts that were properly correlated to the product awareness, engagement, and buying experience. 50 pts This criterion is linked to a Learning OutcomeCreative Take-Away Identify your ‘new’ six marketing insights and justify them as ‘new’ by relating it to past marketing knowledge or insight. How will insight enhance you as a marketing professional (3 insights) and as a consumer (3 insights), in the future? 50 pts Met Assignment clearly described a new marketing insight, related it to past marketing knowledge or insight, and explained how the insight will enhance skills as both a marketing professional and as a consumer. 35 pts Somewhat Met Assignment somewhat described a new marketing insight and related it to past marketing knowledge or insight. An explanation of how the insight will enhance skills as either a marketing professional or as a consumer is included. 0 pts No Marks Assignment did not describe a new marketing insight and/or relate it to past marketing knowledge or insight. No explanation of how the insight will enhance skills as either a marketing professional or as a consumer is included. 50 pts