Instruction
For this assignment you will need to briefly summarize the important aspects of the case and include the answers to the following questions:
• What was the Method’s original mission/goal?
• What is cradle-to-cradle certification? What benefit would this provide a company and, in your
opinion, how could a company capitalize on these benefits?
• How do you think Method’s company culture helped facilitate its growth and success? Give two
examples from the case.
• What are some of the examples of Method following its mission, vision, and values over
potential earnings? (Alignment of What We Do, What We Say, and What We Believe; Not
choosing the more profitable option over the company’s belief in sustainability)
• What were the end results of Method’s detergent in relation to the industry’s alternatives and
how would you market this product against those alternatives?
Don’t go overboard on the summary; 1-2 paragraphs should be enough.