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Beyonce-Say My Brand Name
Date Posted: 28/04/2021
Category: General
Due Date: 29/04/2021
Instruction
Please read the Capstone MAR Case Study Requirements document first, then write your analysis of Beyonce-Say My Brand Name case and submit as a single Word compatible or PDF file in Canvas by 4/30/21- 11:59 PM. DO NOT ANSWER THE QUESTIONS POSED AT THE END OF THIS BEYONCE CASE STUDY. If you want to see what an 'A' graded MAR case study analysis looks like, please see 'A' MAR Case Study file. THIS ASSIGNMENT REQUIRES OUTSIDE RESEARCH. THUS A MINIMUM OF THREE (3) OUTSIDE RESEARCH SOURCES ARE REQUIRED TO WRITE YOUR ANALYSIS. You must follow the proper end notes format outlined in the file attachment below. Writing your case analysis about another case other than the assigned case earns a 0 grade.
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  • Hello some clarification is needed
    exclusivewriting | Apr 28, 2021, 20:02 PM
  • HELLO! ILL WILL SUBMITI
    User_33142 | Apr 29, 2021, 05:13 AM
  • I SUBMITTED
    User_33142 | Apr 29, 2021, 05:13 AM
  • Okay
    exclusivewriting | Apr 29, 2021, 05:14 AM
  • I DONT KNOW HOW TO ADD MORE INFORMATION
    User_33142 | Apr 29, 2021, 05:15 AM
  • Case Study Requirements Each case is worth 100/1000 points (10% of course grade) The following is the REQUIRED format for your case study papers. The following are the minimum case study requirements: Each case study MUST consist of at least five pages (no more than six). Cover page (one page) - A 10 point penalty will be deducted from the case study grade if any of the following information is not included: • Your name (Please don’t make me guess your identity) • Date • Name of course • The case study name For your case study paper, include the following components in your finalized submittal in the following order and use them as Section Headings (USING BOLD TYPE) for formatting your submittal. (Use the italicized terms below as your section headings). Then write your paper in complete sentences in third person voice using a narrative writing style.
    User_33142 | Apr 29, 2021, 05:16 AM
  • NOTE: This is a written business case study. Therefore, proper spelling, punctuation, capitalization, etc. are REQUIRED. This is not a series of text or Twitter messages! Content Pages (2-3 pages: a minimum of 750 words but no more than 1000 words of content) in the following order: 1. Provide an Executive Summary of the case by summarizing the case itself. Must be clear and concise and be at least one paragraph. NOTE: This MUST be your first section of the document but will be the last section written when preparing your case study. (10 points) 2. Identify the Statement of Immediate (obvious) Problem (s) (the assigned case company’s issues) including the root cause of the immediate problem, and the secondary problem(s) that may not be solved when immediate problem is solved. (10 points)
    User_33142 | Apr 29, 2021, 05:17 AM
  • 3. Describe the assigned case company’s Situation (SWOT) Analysis by explaining at least three items for each element (20 points) a) Strengths (internal with company control) b) Weaknesses (internal with company control) c) Opportunities (external with no company control) d) Threats (external with no company control) 4. Describe the approach to the Marketing Mix for the assigned case company (the 4 Ps). a) Product strategy: Thoroughly explain the product(s)/service(s) of this case. b) Price strategy: Explain the pricing structure for the items/services of this case. Include at least one pricing strategy (i.e. mark-up pricing). c) Place (distribution) strategy: Describe a method of distributing this product to the intermediary/customer. (i.e. Via Amazon) d) Promotion strategy: Describe a specific promotion strategy (i.e. Social media advertising in Facebook) (25 points)
    User_33142 | Apr 29, 2021, 05:17 AM
  • 5. Provide an Action Plan for this assigned case company including how to prevent a future similar occurrence. Must include what should be done by whom, why it should be done and how it should be done. Should include a contingency plan should problems arise. (25 points) 6. Grammar. (10 points) See below. Endnotes (one separate page): Minimum of three DIFFERENT SOURCES (3= grade of ‘C’) but no more than 5 quality endnotes. (5 points as part of the Grammar grade) Note: This is your original analysis and solution. Therefore, a maximum of 20% of your case study submittal can be direct quotes or paraphrasing another’s work. A one-point penalty for each percentage point above the 20% maximum will be assessed. In the Content Section, place an Arabic numeral by the information to be cited. Repeat the number on the Endnotes Page. Identify from which entry in your bibliography you obtained the data. Include the page number(s) of the reference.
    User_33142 | Apr 29, 2021, 05:17 AM
  • • Black (no other color!) 12 point Times New Roman or Arial typeface only. (Five (5) point penalty for each page submitted with any color other than black). • No background color on any page is acceptable. A five (5) point penalty will assessed for each page that contains a background color. • Write in third person voice (he, she, it, the company, etc.) only. Do not use first person (I, we, and us) or second person (you, them) voice.
    User_33142 | Apr 29, 2021, 05:18 AM
  • Your content MUST be broken into paragraphs. The first line of all paragraphs should be indented. Whole blocks of type are not acceptable. A 5 point penalty per page submitted with no paragraphs. • Numbers 10 or larger, type the number. Less than 10, type the word (one, two, etc.) • Financial figures are to be written as $50 (not fifty dollars); $1,500 (not one thousand, five hundred dollars); $1M (not one million dollars); $3.2B (not three billion, two hundred million dollars). • Never end your sentence with a preposition like ‘to, from, by, with, between, before, after or during’. (i.e. The company could not have anticipated where the threat came from.) • Always use italics for the name of a source (magazine, book or newspaper title) e.g. Wall St. Journal.
    User_33142 | Apr 29, 2021, 05:18 AM
  • hello how many assignments do you need done? what you have uploaded here is different from initial instructions
    exclusivewriting | Apr 29, 2021, 10:40 AM
  • Hello there so assignment asked to Please read the Capstone MAR Case Study Requirements document first, then write your analysis of Beyonce-Say My Brand Name case and submit as a single Word compatible and that is what i have done. Kindly confirm and release the funds
    exclusivewriting | Apr 29, 2021, 14:17 PM
  • hey! I can't open it
    User_33142 | Apr 29, 2021, 21:02 PM
  • Reuploaded check file 3
    exclusivewriting | Apr 29, 2021, 21:05 PM
  • hello friend, I just uploaded your assignment. kindly confirm it and let me know if you are satisfied, otherwise do not forget to release the money, thank you
    exclusivewriting | Apr 29, 2021, 21:54 PM
  • hello friend, I just uploaded your assignment. kindly confirm it and let me know if you are satisfied, otherwise do not forget to release the money, thank you
    exclusivewriting | Apr 29, 2021, 21:54 PM
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