Instruction
Answer the four questions below:
1. In the article, Product offering, pricing, and make-to-stock/make-to-order decisions with shared capacity, Gregory Dobson and Candace Arai Yano discuss the era of mass customization. Discuss the challenges associated with customization, as presented in the article.
2. In the article, Driving growth with new products: common pricing traps to avoid, John Hogan and Tom Lucke discuss the issues of pricing strategies. What problems exist for the small business owner and what techniques does this article suggest to avoid these traps?
3. Kathryn Watson, Sandra Hogarth-Scott, and Nicholas Wilson describe why some commonalities among entrepreneurs in their article, Small business start-ups: success factors and support implications. Identify these and determine how each affect the entrepreneur becoming successful.
4. In Goldsby and Nelsons article, Entrepreneurial design: A design based theory of entrepreneurship, they outline steps to the entrepreneurial design process. In a short answer, define each of those steps and incorporate an answer for each step for your business. For instance, what do you need to complete/activate for each step for yourself as an entrepreneur?