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case study: E-commerce & Mobile Commerce

Date Posted: 26/05/2021
Category: Business
Due Date: 29/05/2021
Instruction
The on-demand economy is certainly alive and well, both domestically in the U.S. and globally as well. We live in a time when mobile E-commerce is shaping both the Business-to-Consumer (B2C) and Business-to-Business (B2B) marketplaces. Today it is a common activity for shoppers and commercial buyers to access Internet websites utilizing mobile smartphones or tablets to purchase a product or order a service. Consumers frequently use their smart devices to conduct research as a preamble to visiting a brick-and-mortar store before purchasing a product or ordering a service. Legacy brick-and-mortar companies have had to get on board the 'online shopping bandwagon' in order to stay competitive. Case Study Assignment Download and utilize the APA Style Template (DOCX) download and review the Case Study Requirements section. Conduct research on ONE of the following technology trends that influence today's on-demand economy mobile E-commerce and compose a scholarly case study paper that provides details on the topic. Location-Based Marketing Mobile Retargeting Virtual and Augmented Reality on Mobile Mobile SEO Chatbots, AI, Shopping Assistants Internet of Things (IoT) Purpose of Case Study Assignments Case Study assignments require you to analyze real-world information systems topics and provide examples that illustrate how prominent businesses and organizations implement the theoretical concepts you are studying. Case Study assignments provide a broader, integrated, critical thinking process that helps you to expand on and clarify your understanding of the information systems topics. Research Be sure to conduct in-depth research on the topics and provide factual details obtained from primary sources that support the case that you are making. It is strongly recommended that you conduct research utilizing the ERAU Hunt Library. (Links to an external site.) The Hunt Library contains a great amount of information on aviation and other topics. A benefit of utilizing the Hunt Library is the availability of the APA style citation/reference tool that is provided when conducting research utilizing the EAGLEsearch (Links to an external site.) feature. This tool can automatically provide the proper APA style formats for citations and references. Use the APA Style template as a guide for completing this assignment. Delete the notes and fill in the template with your data. Scholarly paper Microsoft Word® (DOCX) Current APA style Times New Roman Font 12 pt font Double-spaced lines Title page Page headers on all pages Body of the text Introduction paragraph Citations Conclusion Reference list page MINIMUM of TWO FULL pages in the body of the text Provide data from research utilizing a minimum of TWO primary sources OUTSIDE of the course textbook
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