Instruction
NO externel source allowed
Assignment:
Read the case CostCo Wholesale Corporation: Market Expansion and Global Strategy and answer the following questions:
1. What are the top two modes of entry CostCo has used to expand internationally? What are the main advantages and disadvantages associated with each?
2. Perform a CAGE analysis for CostCo's potential expansion in China. Given there is limited information provided in the case, you can use outside information (general knowledge). No need to provide references - use general knowledge.
3. If CostCo were to enter China, what mode of entry would you recommend and why?
Page limit: 1 page single spaced or 2 pages double spaced.