Instruction
Prompt:
Paid advertising exists to help brands share their message about what they can offer to their target customers. Alternative and Digital Media promotional tactics are often thought of when targeting younger audiences, but can actually be used to target audiences of all ages!
Instructions:
Given your client (Clearview Audio), design a portion of the IMC plan that is focused on alternative and digital IMC tactics.
For this assignment, Clearview Audio would like you to choose two tactics that would be best for reaching their older customers (think ages 45+) and two tactics that would be best for reaching their younger customers (think ages <30). Assume that your objective is to increase awareness for each group in the Cincinnati/NKY area. Clearview Audio has also requested detailed instructions on how to implement each of these recommendations.
You will create a Word Document, PowerPoint Presentation, or PDF document that includes the following:
1. Intro/Title Slide
2. IMC Recommendation #1 (Audience 1 - older demographic)
Use the [WHAT WHY HOW] format
Identify 2 strategic reasons why Clearview Audio should choose this tactic using course theory
Give clear instructions on how this tactic should be implemented
3. IMC Recommendation #2 (Audience 1 - older demographic)
Use the [WHAT WHY HOW] format
Identify 2 strategic reasons why Clearview Audio should choose this tactic using course theory
Give clear instructions on how this tactic should be implemented
4. IMC Recommendation #3 (Audience 2 - younger demographic)
Use the [WHAT WHY HOW] format
Identify 2 strategic reasons why Clearview Audio should choose this tactic using course theory
Give clear instructions on how this tactic should be implemented
5. IMC Recommendation #4 (Audience 2 - younger demographic)
Use the [WHAT WHY HOW] format
Identify 2 strategic reasons why Clearview Audio should choose this tactic using course theory
Give clear instructions on how this tactic should be implemented
Notes:
You cannot use the same media form twice
Your recommendations should be based on your target market and your IMC objective
Your strategic reasons WHY should be directly related to the advantages of the medium.
Submit your document in Canvas by 11:59pm on Sunday