InstructionEvaluate ONE (1) of the three following research studies involving experimentation (Files attached). Be sure to explain the objectives of the study, the research design being used and an assessment of the internal and external validity. Use appropriate experimental terminology in the explanation and analysis. Choose one of the three studies below: Moon Y. K., & Kwon J. (2015). The Effect of Online External Reference Price on Perceived Price, Store Image, and Risk. Journal of Business Inquiry: Research, Education & Application, 14(1), 41–58. (See link in this week's books and resources). Mochon, D., Johnson, K., Schwartz, J., & Ariely, D. (2017). What Are Likes Worth? A Facebook Page Field Experiment. Journal of Marketing Research (JMR), 54(2), 306–317. (See link in this week's books and resources). O’Neal, R. B., Green, M., Gergen, E., & Yu Sun. (2016). Exploring the Differences that Communication Medium has on Perception of Leadership Style: Does Communication Medium Affect the Leadership Rating of the Leader? Business Management Dynamics, 6(6), 1–16. (See link in this week's books and resources).