Assignment Instructions A hands on review--I expect your application of concepts review to be approximately 500-700 words; to include references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and that the paper be written in proper grammar/spelling. The intention of this assignment is to apply the concepts to real world situations. Write well--Do your best work. Be sure to cite your work! Trap-Ease America: The Big Cheese of Mousetraps A group of investors has purchased from an inventor the U.S. rights to sell a patented, innovative mousetrap. The group has hired Martha House to manage the company that includes assuming responsibility for sales and marketing. This case provides details of the marketing strategy employed by Ms. House. Despite the innovativeness of the mousetrap and its success at gaining public attention, sales are disappointingly slow. Martha finds herself wondering why the world is not beating a path to her door, as Ralph Waldo Emerson would have predicted. 1. Martha and the investors in Trap-Ease seem to face a `once-in-a-lifetime opportunity.` What information do they need to evaluate this opportunity? What do you think the investor group would write as its `mission statement?` 2. Who is identified as Trap-Ease's target market? Are there other possible market segments that the firm could target? 3. How is the product positioned relative to the selected target market in the case? Are there other ways to position the product? 4. What marketing mix has Trap-Ease established? Do you see any problems with this mix? 5. Who is Trap-Ease's competition? 6. How would you change Trap-Ease marketing strategy? What kinds of control procedures would you establish in connection with this strategy?

Assignment Instructions A hands on review--I expect your application of concepts review to be approximately 500-700 words; to include references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and that the paper be written in proper grammar/spelling. The intention of this assignment is to apply the concepts to real world situations. Write well--Do your best work. Be sure to cite your work! Trap-Ease America: The Big Cheese of Mousetraps A group of investors has purchased from an inventor the U.S. rights to sell a patented, innovative mousetrap. The group has hired Martha House to manage the company that includes assuming responsibility for sales and marketing. This case provides details of the marketing strategy employed by Ms. House. Despite the innovativeness of the mousetrap and its success at gaining public attention, sales are disappointingly slow. Martha finds herself wondering why the world is not beating a path to her door, as Ralph Waldo Emerson would have predicted. 1. Martha and the investors in Trap-Ease seem to face a `once-in-a-lifetime opportunity.` What information do they need to evaluate this opportunity? What do you think the investor group would write as its `mission statement?` 2. Who is identified as Trap-Ease's target market? Are there other possible market segments that the firm could target? 3. How is the product positioned relative to the selected target market in the case? Are there other ways to position the product? 4. What marketing mix has Trap-Ease established? Do you see any problems with this mix? 5. Who is Trap-Ease's competition? 6. How would you change Trap-Ease marketing strategy? What kinds of control procedures would you establish in connection with this strategy?