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Using the information that you have researched about your own buying behavior during Phases 1–4, it is time to create your personal customer profile. For this Key Assignment draft, you are compiling all of your ideas related to social, group, and anthropological views of consumer behavior and the influences and effects of social class, family structure, cultural background, and group identification. You are also considering how technology, the economy, and political factors influence your consumer behaviors, create customer retention, and help you understand your own consumer behavior. The profile is designed to explain your personal buying habits and behaviors—essentially why you buy.
Date Posted: 23/08/2021
Category: Business
Due Date: 30/08/2021
Instruction
Section I: Why Do I Buy? My Buying Behaviors and Attitude This section will include information about what motivates you to purchase products or services. It will show how your cultural and societal influences are interrelated in your buying choices. Katz (1937) noted that consumer attitudes exist to satisfy one of these 4 functions: Utilitarian, Value-Expressive, Ego-Defensive, and Knowledge. Section 1 should include the following: Your photo An analysis of 3 purchases that you made recently with reasons why you bought the products or services Explain 1 societal influence that affected the purchases. Explain 1 group influence that affected the purchases. Explain 1 cultural influence that affected the purchases. An analysis of your buying attitude and its influence on your consumer buying decisions Click here for additional information on consumer attitudes. Choose 1 of the buying attitudes in the following table, and explain why you buy. Include an example of a product or service that matches this buyer attitude and purchasing behavior. My Buying Attitude Why I Buy Utilitarian: Individuals with this attitude buy based on the amount of pain or pleasure that it brings. Value-Expressive: Individuals with this attitude buy based on how the product affects their social identity. Ego-Defensive: Individuals with this attitude believe that a certain product or service may compromise their self-image. Knowledge: Individuals with this attitude examine facts and real-world situations when buying a product. Section 2: What Speaks to Me? My Communication Style This section examines your personal communication style and how it affects your buying choices. This section will also include what type of advertising messages and appeal influence your purchase decisions. Section 2 should include the following: An explanation of what advertising appeal attracts your attention the most and why. To help you get started, click here. An analysis of how a brand can get your attention quickly and effectively to make you a lifelong, loyal customer. Include an example of an ad that appealed to you and why. It can be a print ad, social media site, television or radio commercial, direct mail piece, or any communication that “spoke” to you and made you consider purchasing the product. My Buying Attitude Ad Message Appeal: Why the Message Spoke to Me Utilitarian: Individuals with this attitude buy based on the amount of pain or pleasure that it brings. Value-Expressive: Individuals with this attitude buy based on how the product affects their social identity. Ego-Defensive: Individuals with this attitude believe that a certain product or service may compromise their self-image. Knowledge: Individuals with this attitude examine facts and real-world situations when buying a product. Section 3: What Can I Buy? My Demographic and Psychographic Profile This section includes your demographic and psychographic information. Section 3 should include the following: Your demographic statistics: Age Gender Income Marital status Education Your psychographic factors: Lifestyle interests Habits Hobbies Analyze your present social class and its influence on your lifestyle choice and purchasing decisions, including how your customer profile influences purchases. Consider the following: Your personality traits Your social class Your lifestyle Your cultural background Your family roles and influences Section 4: My Likes and Product Preferences This section looks at how your behaviors, attitudes, communication style and demographic and psychographic information draw you to certain products. Section 4 should include the following: Develop a product preference section analyzing how your behaviors, attitudes, communication style, and demographic and psychographic information draw you to certain products. Explain what brand fits each of your product preferences or lifestyle choices and why. Conduct this analysis for the following categories of products: Car Education Technology House Food and beverage News
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Dr Tutor 4 years, 12 months ago
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In my extensive history of working on students’ assignments, I have learned one thing: Each assignment must be custom-made and should stand on its own merits. No essay will ever reach its full potential if it’s being worked on by a disinterested person. I have written thousands of assignments and most clients have come back to appreciate me for good result. Given chance, I will do my best to produce an A++ assignment.
$25.00
  • Hello. Please consider my bid and rest assured I will deliver the desired high quality paper assignment in less than 12 hours. I have reviewed the instructions and the paper falls under my specialization. Moreover, I have studied the unit in my course degree and done related papers in previous semesters thus you can expect the realest work from me and exceed your expectations. My work is always plagiarism free, delivered before deadline and good graded. Once assigned we will discuss this more and get started immediately, I will also maintain regular communication until you get the desired final result you ordered for. I have worked on several similar projects to this one , and delivered quality assignment to tight deadlines. You can see examples of completed assignments in this field in my portfolio and the positive feedback from my clients here: www.homeworkforyou.com/u/user5951. Kind regards.
    Dr Tutor | Aug 23, 2021, 16:22 PM
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surrogatewriter 4 years, 12 months ago
Rated 9.31 earned 75249.23 around 2853 assignments.
Hello, do you only need help with this task or a full class? I will discount your class
$45.00
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TalentedTeacher 4 years, 12 months ago
Rated 9.33 earned 18202.75 around 525 assignments.
Hello client, please let me help you for an outstanding work. I will deliver a plagiarism free work on time, with correct grammar and with accurate answers arrived after strictly following instructions
$45.00
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jorammusiko 4 years, 12 months ago
Rated 9.6 earned 14414.72 around 314 assignments.
Hello friend, I'm a quality-driven writer with special technical skills and vast experience in the field. A plagiarism-free paper and impeccable quality content is what I deliver. Timely delivery and originality are guaranteed. Kindly allow me to do this paper for you and I guarantee you a quality paper and good grades
$20.00
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JoanIvy 4 years, 12 months ago
Rated 9.42 earned 15101.96 around 468 assignments.
Hello I am an expert and a proficient tutor in this field. I have a vast experience and I can assure you of an A grade in your classes. Please choose me to do your research and enjoy my excellent services.
$25.00
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Prof1990 4 years, 12 months ago
Rated 9.52 earned 54153.62 around 1785 assignments.
Five reasons why you should let me write your paper. 1. 100% original 2. In line with your instructions 3. Perfectly referenced 4. Delivered on time 5. Plagiarism report provided
$20.00
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responsibleturtor 4 years, 12 months ago
Rated 9.53 earned 79912.53 around 2530 assignments.
Hi? I have gone through the instructions of your assignment and I am pretty sure I will deliver quality work. I will provide a plagiarism report as well. Kindly hire me for an A. Thank you.
$25.00
  • HELLO, after careful analysis of the given instructions, I am confident I can handle your assignment or ESSAY with the utmost PROWESS free of PLAGIARISM, which incorporates a GOOD FLOW of IDEADS and will essentially deliver before the set DEADLINE.
    responsibleturtor | Aug 23, 2021, 16:34 PM
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lawriekaks 4 years, 12 months ago
Rated 8.89 earned 2428.33 around 88 assignments.
Hi my friend, I am a highly qualified and experienced tutor. I have read and understood the prompts. I guarantee a high quality 100% plagiarism- free assignent. I will surely complete it in a few hours and before deadline. Kindly assign me and I won't disappoint. Thank you
$15.00
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DEDICATEDHELPER 4 years, 12 months ago
Rated 9.55 earned 22260.46 around 706 assignments.
hello dear, i have gone through all the instructions and they are very clear to me, i promise to deliver quality paperwork that is free from plagiarism and grammatical errors, i will do great work for you as soon as possible, please assign me. Thank you.
$25.00
  • hello dear, i have gone through all the instructions and they are very clear to me, i promise to deliver quality paperwork that is free from plagiarism and grammatical errors, i will do great work for you as soon as possible, please assign me. Thank you.
    DEDICATEDHELPER | Aug 23, 2021, 19:12 PM
  • hello dear, i have gone through all the instructions and they are very clear to me, i promise to deliver quality paperwork that is free from plagiarism and grammatical errors, i will do great work for you as soon as possible, please assign me. Thank you.
    DEDICATEDHELPER | Aug 23, 2021, 19:12 PM
  • hello dear, i have gone through all the instructions and they are very clear to me, i promise to deliver quality paperwork that is free from plagiarism and grammatical errors, i will do great work for you as soon as possible, please assign me. Thank you.
    DEDICATEDHELPER | Aug 23, 2021, 19:12 PM
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benmasila 4 years, 12 months ago
Rated 9.21 earned 45047.42 around 1099 assignments.
please let me handle your assignment friend, i will deliver the work as soon as possible, 0% plagiarism an A guaranteed.
$15.00
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1stclasshonour 4 years, 12 months ago
Rated 9.22 earned 30856.96 around 773 assignments.
Hello dear , Your description of the question is very clear,and I have understood it very well.Am ready to serve you if all you want is a high quality non-plagiarized work and well researched assignment.
$20.00
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ritchy 4 years, 12 months ago
Rated 9.54 earned 2700.79 around 95 assignments.
Hello dear, kindly, hire me. I have impeccable expertise in your assignment's field. I guarantee quality and professional work. Let's discuss this!
$15.00
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harvardtutor 4 years, 12 months ago
Rated 8.93 earned 38096.91 around 1156 assignments.
Hey comrade ...currently don't have any project I am working on, can I assist you to do this assignment?. I will deliver it on time. Thanks in advance
$20.00
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smunga 4 years, 12 months ago
Rated 9.78 earned 56441.21 around 1395 assignments.
Hello, thanks for the job invite. I bring forth excellent mastery of content and expertise critical to articulate and work on this assignment appropriately. Kindly hire me for grade A task, Zero plagiarism and timely response. Thank you
$20.00
  • Hello just enquiring how long should the paper be? Also kindly provide all the necessary Such as (Using the information that you have researched about your own buying behavior during Phases 1–4) also what is the link for(To help you get started, click here.)
    smunga | Aug 26, 2021, 01:15 AM
  • In the instruction there are 4 section how long(word count) should each section be?
    smunga | Aug 26, 2021, 01:17 AM
  • Also from the instruction there is (Choose 1 of the buying attitudes in the following table,) kindly provide all the needed information for smooth completion of the task and answer my other 3 query about the page length of the assignment.
    smunga | Aug 26, 2021, 01:28 AM
  • 1000-1500 words. No requirement for section length, Section 1: This section will include information about what motivates you to purchase products or services. It will show how your cultural and societal influences are interrelated in your buying choices. consumer attitudes exist to satisfy one of these 4 functions: Utilitarian, Value-Expressive, Ego-Defensive, and Knowledge. I AM VALUE-EXPRESSIVE
    User_37398 | Aug 26, 2021, 03:16 AM
  • Thanks alot for quick response will work on it.
    smunga | Aug 26, 2021, 03:18 AM
  • Section 1 should include the following: Your photo (I will Add to the finished assignment) An analysis of 3 purchases that you made recently with reasons why you bought the products or services (ANY PURCHASE) Explain 1 societal influence that affected the purchases. Explain 1 group influence that affected the purchases. Explain 1 cultural influence that affected the purchases. An analysis of your buying attitude and its influence on your consumer buying decisions
    User_37398 | Aug 26, 2021, 03:18 AM
  • The link is for a detailed description of the consumer attitudes. Section 2: Section 2 should include the following: An explanation of what advertising appeal attracts your attention the most and why An analysis of how a brand can get your attention quickly and effectively to make you a lifelong, loyal customer. Include an example of an ad that appealed to you and why. It can be a print ad, social media site, television or radio commercial, direct mail piece, or any communication that “spoke” to you and made you consider purchasing the product.
    User_37398 | Aug 26, 2021, 03:21 AM
  • Ok The instruction are clear .Will reach out Incase of any. Other querry
    smunga | Aug 26, 2021, 03:22 AM
  • Section 3: This section includes your demographic and psychographic information. Section 3 should include the following: Your demographic statistics: Age 30 Gender Female Income Middle Working CLass Marital status Married Education Bachelors Degree Your psychographic factors: Lifestyle interests being comfortable in my life Habits: working too much Hobbies: playing with my children.*3 girls Analyze your present social class and its influence on your lifestyle choice and purchasing decisions, including how your customer profile influences purchases. Consider the following: Your personality traits Your social class Popular Your lifestyle Your cultural background African American Your family roles and influences: I am a mother to 3 girls and influenced by my mother and grandmothers
    User_37398 | Aug 26, 2021, 03:24 AM
  • ection 4: My Likes and Product Preferences This section looks at how your behaviors, attitudes, communication style and demographic and psychographic information draw you to certain products. Section 4 should include the following: Develop a product preference section analyzing how your behaviors, attitudes, communication style, and demographic and psychographic information draw you to certain products. Explain what brand fits each of your product preferences or lifestyle choices and why. Conduct this analysis for the following categories of products: Car Education Technology House Food and beverage News
    User_37398 | Aug 26, 2021, 03:25 AM
  • hello friend i have uploaded the task .Thank you
    smunga | Aug 28, 2021, 18:18 PM
  • Hello friend it has been 4 days since I submitted the task kindly.Realease the funds to the task .Thank you in advance.
    smunga | Sep 02, 2021, 09:16 AM
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profjoseph 4 years, 12 months ago
Rated 9.35 earned 54108.42 around 1732 assignments.
Hey friend!, I GUARANTEE you TWO things : (a) .TIMELY delivery!! (b).EXCELLENT/Original Work!!! please assign!
$28.00
  • Hello friend, I have gone through the requirements of this Assignment and everything is clear to me. I can offer an immediate assistance to you! .Please assign it!! Thank you!
    profjoseph | Aug 23, 2021, 16:29 PM
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Besttutor_d_519 4 years, 12 months ago
Rated 9.56 earned 15008.46 around 468 assignments.
Hello, I am a professional tutor with vast experience in academic writing. I will focus on delivering high-quality work to meet the set goals and objectives. I will maintain professionalism and diligence to ensure well-customized, plagiarism-free, and accurate work. I follow instructions keenly, avoid grammatical mistakes and strictly observe deadline.
$25.00
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superbwriter 4 years, 12 months ago
Rated 8.96 earned 12951.63 around 482 assignments.
Dear Client, I have read and understood the requirements of this paper. I have vast experience in this field and guarantee you a high grade paper. I will submit an original (100% PLAGIARISM-FREE), high quality paper within a few hours from now. Kindly assign me this order. Thank you
$15.00
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