Instruction
Final Exam:
1) Discuss the strategic imperative of marketing management to the success of business organizations.
2) Define and discuss the components of the marketing mix and its relationship to the development of marketing strategies.
3) Discuss the concepts of Value Proposition, Customer Satisfaction and Retention and their relationship to success in business organizations.
4) Discuss the objectives, various methods of pricing and their purpose in the pricing of consumer products.
5) Discuss the similarities and differences of purchasing behavior in the consumer and business markets.