Media and digital communication opportunities for coverage occur at a moment’s notice. It’s a challenge for PR professionals to develop a pitch and get it in front of the right media outlet. Remember the following when putting together a pitch: Be creative, concise and precise Create urgency and excitement Link to more information when relevant. For this assignment, you work in the media relations department for Georgetown University. Your job is to attract media interest for the display of a U.S. Army mobile operating room. Write an e-mail pitch containing a creative subject line. Remember, your job is to convince the editor that this is information they want to use. The room will be on display Nov. 26 and 27 on the fourth floor of the GU Medical Dental Building, 3900 Reservoir Road, N.W., Washington, D.C. Tours will be given 9 a.m. to 7 p.m. on Nov. 12 and 8 a.m. to noon on Nov. 13. The event coincides with National Nurse Anesthetists Week, Nov. 7 to 13. The GU College of Nursing offers the nurse anesthesia concentration in its master's degree program, which is a 28-month course of study designed to prepare professional nurses as practitioners of nurse anesthesia eligible for national certification. This is the first time the mobile operating room has been on display. Army nurses, physicians and medics will give tours and answer questions about Army scholarships and medical careers. In the field, forward surgical teams must be certified to set up in one hour but most can complete the process in 45 minutes, said Lisa Soule, advertising and public affairs officer with the 2nd Medical Recruiting Battalion. Forward surgical teams have provided lifesaving operating room capabilities wherever U.S. soldiers are deployed.