Instruction
The Final Paper will be titled “An Integrated Marketing Strategy for Whole Foods Market.” The goal of the paper is to integrate the theories and concepts listed below into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. You must:
Provide an Overview/Executive Summary of the marketing strategy.
Describe the good or service and desired brand image.
Describe the target market, including buyer motivations, demographics, and psychographics.
Describe the overall marketing strategy, including positioning strategy versus competitors.
Describe a promotions and advertising campaign that includes a description of one advertisement.
Recommend and describe a Public Relations campaign.
Describe the use of an Internet marketing campaign, including web site and use of email.
Describe a direct marketing campaign, including Customer Relationship Management.
Compare these concepts with the brand: IMC communication tactics, trade promotions, consumer promotions, sales promotion strategies, & direct marketing.
NO PLAGIARISM
Must be six to eight double-spaced pages in length (not including title and references pages) and formatted according to APA style.
Must begin with an introductory paragraph that has a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion paragraph that reaffirms your thesis.
Must use at least four scholarly sources.
Must document all sources in APA style.
Must include a separate references page that is formatted according to APA style.