Instruction
Case Analysis C
Read the following article:
Walmart has New Passage to India (PDF)
Question 1: Why is the Indian market considered so attractive to companies like Walmart? (Response length: 1-2 paragraphs)
Instructions: Identify, define, apply, and underline at least three (3) relevant concepts from chapters 1, 3, 4, 8, 11 and/or 13 in your response to question 1. Avoid vague generalizations. Be specific and stick to what the question is asking. Avoid irrelevant arguments. Be sure to analyze this issue from the viewpoint of international marketing strategy (segmentation, target market, product development, marketing research, etc.) and the marketing environment, not from the viewpoint of other business functions such as HR, finance/accounting, operations, etc.
Question 2: What do you believe are the 2-3 most important elements of Walmart's potential success in India? (Response length: 1-2 paragraphs)
Instructions: Identify, define, apply, and underline at least three (3) relevant concepts from chapters 3, 4, 6, 7, 8, 11, 12, 13, 15, 16, and/or 18 in your response to question 2. Avoid vague generalizations. Be specific and stick to what the question is asking. Avoid irrelevant arguments. Be sure to analyze this issue from the viewpoint of international marketing strategy (segmentation, target market, product development, marketing research, etc.) and the marketing environment, not from the viewpoint of other business functions such as HR, finance/accounting, operations, etc.
Question 3: Research the Indian market’s recent response to the Walmart entry strategy. How should Walmart respond to protests? (Response length: 1-2 paragraphs)
Instructions: Identify, define, apply, and underline at least two (2) relevant concepts from chapters 1, 3, 4, 6, 7, 8, 11, 12, 13, 15, 16, and/or 18 in your response to question 3. Avoid vague generalizations. Be specific and stick to what the question is asking. Avoid irrelevant arguments. Be sure to analyze this issue from the viewpoint of international marketing strategy (segmentation, target market, product development, marketing research, etc.).
Be specific and use accurate terminology to describe your strategic recommendation. For example, if you recommend a product formulation change, then you should use product strategy-related terminology
Formatting:
1-inch margins, single-spaced 10- or 11-point Arial font.
Label each section of your paper using the question numbers (1, 2, 3, etc).
Proofread. Each and every spelling error, grammar error, and/or incorrect term usage after the fifth (5th) occurrence will incur a 1 point deduction from the total assignment score.
Use of correct, relevant international marketing terms from the textbook that relate to this article are REQUIRED.
Underline the terms used.
Papers will be judged on the quality of their content and the professionalism of the thoughts and ideas expressed.
Plagiarism is not tolerated and will be reported to the Student Conduct and Academic Integrity Department as Academic Misconduct with the first offense, with a zero for the course as a consequence.
If you use someone else's ideas or words, cite your source. If you directly quote an outside source, use quotation marks in addition to citing the source.
DO NOT use exact or similar wording from any other student papers for this course or other courses, from this semester or prior semesters, including your own submitted papers.
Use clear, concise sentences in your postings. Think through your ideas. Check grammar and spelling.