Develop a social media campaign

South Block (Brand I picked) Although most organizations already use a variety of social media tools, few use these tools effectively. For those that do, they may not currently be engaged on a platform that could be useful to reach its target audience. Select an organization (it can be your employer or one that interests you). Develop content for the organization to be used on one of the social media platforms listed below. Your content can leverage information from the organization (as long as it is original content), or you can create a new tactic and the content to support the launch of that tactic. Remember that there should be audience engagement. • Instagram (5 photos with captions demonstrating engagement) Be as creative as you want, but remember, the best social media writing is authentic and engages the target audience. Don't develop content that is too promotional; it should read as if it is coming from someone (a human being with a unique personality and voice) as opposed to something (the organization). In terms of expectations, your resources may be limited with regard to graphic expertise, access to software and time. You are not expected to be perfect but rather to provide a blueprint of a tactic. The creativity of the idea as it relates to strategy is more important than actual execution and usage. The platform you choose and the content you write should fit with the business objective and target audience. Your work should be visually pleasing and well-formatted. Include a cover page with your content that includes the following: • The organization's overall business objective (What is the company trying to achieve?) • The communication objective you will address (What are you trying to achieve? Your objective should support the organization's business objective.) • Your target audience(s) (You may use the content you develop to reach one or more of the organization's target audiences.) • The social media platform you chose (Explain your choice based on some secondary data showing your target audience is engaged on the platform.)