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Discussion Question Chapter 5: Ethical Values of Marketers

Date Posted: 11/11/2021
Category: Other
Due Date: 11/11/2021
Instruction
There are 6 ethical values that marketers are expected to uphold, and these are: Honesty – Be forthright in dealings and offer value and integrity. Responsibility – Accept the consequences of marketing practices and serve the needs of customers of all types, while being good stewards of the environment. Fairness – Balance buyer needs and seller interest fairly, and avoid manipulation in all forms while protecting the information of the consumers. Respect – Acknowledge the basic human dignity of all the people involved through efforts to communicate, understand, and meet needs and appreciate the contributions of others. Transparency – Create a spirit of openness in the practice of marketing through communication, constructive criticism, action, and disclosure. Citizenship – Fulfill all legal, economic, philanthropic, and societal responsibilities to all stakeholders as well as give back to the community and protect the ecological environment. https://www.cleverism.com/social-responsibility-ethics-marketing/ (Links to an external site.) Think of a situation that you may have experienced, witnessed, or heard about where the unethical side of Marketing was displayed. In a 2-3 paragraph response tell about it and tell us why it was unethical.
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