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Answer two of the three forum questions, listed below. Assessment should be 300 words or more with plagiarism free. 1. Distinguish between targeted marketing and mass marketing and explain what led to the rise of each. 2. Describe the different market-segmenting strategies companies pursue and why. 3. Think about some of your friends and what you have discovered by visiting their homes. Do they buy different things than you do? If so, why? How might a company distinguish you from them in terms of its targeting?

Date Posted: 18/03/2015
Category: General
Due Date: 18/03/2015
Instruction
Answer two of the three forum questions, listed below. Assessment should be 300 words or more with plagiarism free.

1. Distinguish between targeted marketing and mass marketing and explain what led to the rise of each.



2. Describe the different market-segmenting strategies companies pursue and why.



3. Think about some of your friends and what you have discovered by visiting their homes. Do they buy different things than you do? If so, why? How might a company distinguish you from them in terms of its targeting?
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