Instruction
Assignment #2 -
Urban Outfitters Continuing Case Study Part 4: Marketing a
Business
Read the Urban Outfitters Continuing Case Study Part 4: Marketing a business.
You are to write a 3-4 page
report that answers the following questions:
1. Explain why Sears or Wal-mart cannot effectively create a trendy counterculture
image.
2. Could the big box stores sell merchandise identical to Urban Outfitters? Explain
your answer.
3. Identify at least three reasons why exclusivity is valuable.
4. Senk says that shopping is largely entertainment. Do you agree or disagree with
him? Explain your answer.
The format of the report is to be as follows:
o Typed, double spaced, Times New Roman font (size 12), one inch margins on all
sides, APA format.
o Type the question followed by your answer to the question.
o In addition to the 3-4 pages required, a reference page is to be included.