Marketing Class project: Build a Future for Your Company and/or Yourself Look at your companys products/services or create a new product for yourself-look for opportunities by asking what is it people WONT DO and/or CANT DO and/or WILL PAY FOR. Describe the service or product that fits one or more of them, this is where the opportunities are. Now, segment three targets you will go after using at least 8 criteria for each target. Tell why you chose these targets. Describe the purchase decision steps that customers will have to go through as they buy your product or service. Detail 5 competitive advantages your new product and the company will have over others. What stage of the Product LifeCycle will your new product be entering? Describe it and defend your answer.

*Marketing Class project:
Build a Future for Your Company and/or Yourself
Look at your companys products/services or create a new product for yourself-look for opportunities by asking what is it people WONT DO and/or CANT DO and/or WILL PAY FOR. Describe the service or product that fits one or more of them, this is where the opportunities are.
Now, segment three targets you will go after using at least 8 criteria for each target. Tell why you chose these targets.
Describe the purchase decision steps that customers will have to go through as they buy your product or service.
Detail 5 competitive advantages your new product and the company will have over others.
What stage of the Product LifeCycle will your new product be entering? Describe it and defend your answer. [end]

*And write a summary: Consider the three major categories of new products: classically innovative products, new category entries, and line extensions. How do you believe the job of the marketing manager differs for those kinds of new products?