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Pick a fast food restaurant. Research its history and describe what its major milestones are (not just a copy from the website) considering product offerings, changes, enhancements, and other enhancements to the 4Ps of marketing. Tell and defend where you feel the restaurant is on the product life cycle. Who or what is the primary competition of the restaurant you chose, please describe it? Based on where you think the company is on PLC what would you recommend the fast food restaurant do to increase sales by 13% over the next 12 months based on where it is now in the product life cycle (be specific)? Make sure the restaurant is prepared to do what you recommend and that it fits the stage of the PLC. Not based on the restaurant: Is the duration of each stage of the PLC the same? Why or why not? Defend your answer. Give an example of when or how they are different and how they became to be different?

Date Posted: 11/04/2015
Category: Business
Due Date: 12/04/2015
Instruction
Pick a fast food restaurant.
Research its history and describe what its major milestones are (not just a copy from the website) considering product offerings, changes, enhancements, and other enhancements to the 4Ps of marketing.
Tell and defend where you feel the restaurant is on the product life cycle.
Who or what is the primary competition of the restaurant you chose, please describe it?
Based on where you think the company is on PLC what would you recommend the fast food restaurant do to increase sales by 13% over the next 12 months based on where it is now in the product life cycle (be specific)? Make sure the restaurant is prepared to do what you recommend and that it fits the stage of the PLC.
Not based on the restaurant: Is the duration of each stage of the PLC the same? Why or why not? Defend your answer. Give an example of when or how they are different and how they became to be different?

**Attached is the grading chart and the information you need to cover.**

User_6766 added on 04/12/15 at 01:48 AM (PST):

the attachement is the information you need to cover and the grading chart. please complete within the next 24 hours. thanks
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