Instruction
analyze a marketing problem. This problem can be from any existing large or small firm. You may find an interesting problem in the news or in your own workplace.
identify the marketing problem for a given firm. You will then recommend three possible solutions to the problem and identify which one is the best alternative and why.
the following points must be addressed:
1. What is the companys name/ industry/ sales revenue for the previous fiscal year?
2. What specific problem is the company experiencing? How do you classify the problem? (ie. product, price, distribution, brand, PR problem.
3. Describe three possible solutions to this problem?
4. Which alternative is the best solution to the problem and why?
5. Identify three sources (books, interviews, articles, etc.) other than the company Web site for the information you present