Selling overseas: Research Report on the Prospects for Marketing a Product in Another Country. Select a fairly inexpensive product that you currently own and a country that you're not very familiar with. The product could be a moderately priced watch, radio, or other device. Now imagine that you are with the international sales department of the company that manufactures and sells the item and you are proposing to make it available in the country you have selected. The first step is to learn as much as possible about the country where you plan to market the product. Check almanacs, encyclopedias, the Internet, and library databases for descriptions of the social life of the inhabitants, their economic conditions,, and cultural traditions that would encourage or discourage use of the product. Homework 11 due Wednesday, April 29, 2015. Your task Write a short report (referring to Chapter 11) that describes the product you plan to market abroad, briefly describes the country you have selected, indicates the types of people in this country who would find the product attractive, explains how the product would be transported into the country (or possibly manufactured there, if materials and labor are available), recommends a location for a regional sales center, and suggests how the product should be sold. Your report is to be submitted to the chief operating officer of the company, whose name you can either make up or find in a corporate directory. The report should include your conclusions (how the product will do in this new environment) and your recommendations for marketing (steps the company should take immediately and those it should develop later). To OBTAIN FULL CREDIT for this assignment include one visual to illustrate your report, i.e., use a line chart, a pie chart, a table, a bar chart, whatever you choose to help illustrate your report. Determine which visual will assist your reader to understand the concepts you are presenting in your report. SEE Chapter 11 for samples of visuals.

Selling overseas: Research Report on the Prospects for Marketing a Product in Another Country. Select a fairly inexpensive product that you currently own and a country that you're not very familiar with. The product could be a moderately priced watch, radio, or other device. Now imagine that you are with the international sales department of the company that manufactures and sells the item and you are proposing to make it available in the country you have selected. The first step is to learn as much as possible about the country where you plan to market the product. Check almanacs, encyclopedias, the Internet, and library databases for descriptions of the social life of the inhabitants, their economic conditions,, and cultural traditions that would encourage or discourage use of the product. Homework 11 due Wednesday, April 29, 2015. Your task Write a short report (referring to Chapter 11) that describes the product you plan to market abroad, briefly describes the country you have selected, indicates the types of people in this country who would find the product attractive, explains how the product would be transported into the country (or possibly manufactured there, if materials and labor are available), recommends a location for a regional sales center, and suggests how the product should be sold. Your report is to be submitted to the chief operating officer of the company, whose name you can either make up or find in a corporate directory. The report should include your conclusions (how the product will do in this new environment) and your recommendations for marketing (steps the company should take immediately and those it should develop later). To OBTAIN FULL CREDIT for this assignment include one visual to illustrate your report, i.e., use a line chart, a pie chart, a table, a bar chart, whatever you choose to help illustrate your report. Determine which visual will assist your reader to understand the concepts you are presenting in your report. SEE Chapter 11 for samples of visuals.