Instruction
1-2 pages of news release about Social Networking(snapcahat)
Rationale:
Snapchat is a new ephemeral social network app which now has video ads. Our team wished to determine if students use Snapchat and whether they watch videos on the platform. Proximity clients can use information from these sessions to determine if Snapchat is a good social networking platform for engaging millennials.
Findings:
Advertisements should be short and interesting
Students are more likely to use my story
Students are more likely to view short ads if they are commical
Students will not watch ads in snapchat so companies should not waste money