Instruction
A company has two major businesses that it operates. One business manufactures and sells unicycles for commercial use in circuses and so forth (total sales of $150M), and the other sells bicycles to the public (total sales of $20M). The unicycle business occupies 75,000 square feet of the manufacturing warehouse, and the bicycle business occupies the remaining 25,000 square feet. Cost were split 50-50 between the 2 businesses for advertising (total advertising expense of $5M) and warehouse expense (total warehouse expense of $3M) in the past (traditional method).
What was the cost of advertising and warehouse expense allocated to each of the businesses based on the traditional method?
What recommendation would you make in allocating these expenses to each of the businesses, and how much would be allocated to each business?
What would be some of the issues of too many expenses or too little expenses being allocated to each of the businesses?
Suggestions for Responding to Peer Posts
Compare the recommendations for allocating the expenses to your own. What similarities or differences exist?
Compare the issues that he or she discussed. Were the issues you had similar or different?
What areas appear to be the most important based on both of your answers?
Grading Criteria
Percentage
Cost of advertising and warehouse expense allocated to each of the businesses based on the traditional method
30%
Recommendations for allocating these expenses to each of the businesses and how much would be allocated to each business
30%
Issues related to too many expenses or too little expenses being allocated to each of the businesses
20%
Response to peer posts
20%