Instruction
Straight from the headlines; we're going to discuss how Subway can best address the negative fallout to the company that has come with the disturbing revelations about their former spokesman, Jared Fogle.
Discussion:
You are social media consultants retained by Subway to advise the company on how to best respond to the Fogle revelations and subsequent guilty plea. In particular, focus your advice on the best ways to utilize social media to:
Express a clear message to the public of condemnation of Fogle and support of his victims;
Distancing Subway from Fogle, while redirecting the public away from associating Fogle's actions with Subway;
Promote morale among your employees, while advising them on how to address the controversy in their personal use of social media.
Keep your discussion focused on how Subway can best utilize social media to meet these goals. I am not necessarily looking for you to solve the company's PR problems, but to discuss how Subway can utilize services like Twitter, Instagram, and Facebook to interact with the public in a meaningful way. Internally, I'd like you to discuss how the company should advise it's employees on the use of social media when discussing Fogle