You are a computer engineer working for a competitor of Apple, making tablets. The tablets you work on are made out of materials which are significantly less durable than Apple IPads, and the whole product is a lower quality product than an IPad. Your company has launched an advertising campaign that touts the superiority of your tablet to the IPad: the campaign says that IPads are worse than your tablet in every way, except they cost more. The advertising company decides that they need to make their ad more authentic, so they want engineers to be interviewed for the advertisement. Everyone in your department recommends that you be the one interviewed, because you are such a photogenic and personable individual. You consider pulling yourself away from playing Angry Birds on your IPad and doing the ad, but you're a bit unnerved by it. Your boss makes it clear that you'd get a raise if you did the ad, and made the company look good. What is the right thing to do?

You are a computer engineer working for a competitor of Apple, making tablets. The tablets you work on are made out of materials which are significantly less durable than Apple IPads, and the whole product is a lower quality product than an IPad. Your company has launched an advertising campaign that touts the superiority of your tablet to the IPad: the campaign says that IPads are worse than your tablet in every way, except they cost more. The advertising company decides that they need to make their ad more authentic, so they want engineers to be interviewed for the advertisement. Everyone in your department recommends that you be the one interviewed, because you are such a photogenic and personable individual. You consider pulling yourself away from playing Angry Birds on your IPad and doing the ad, but you're a bit unnerved by it. Your boss makes it clear that you'd get a raise if you did the ad, and made the company look good. What is the right thing to do?