1. Select a real company. Remember: youre the CEO or other high ranking official. Large public companies based in North America are best. 2. Identify an ethical issue facing the company. While the company must be real, the ethical dilemma can be fictional. 3. Research and figure out how an ethical problem of your type may harm the company. Identify all the stakeholders involved and how they may be impacted. TIP: Be certain the problem you create or discover is primarily ethical and not chiefly a business failure of a question of law-breaking. 4. Consider various ethical approaches to the problem (utilitarian, justice, rights, common good, virtue) and decide how best to resolve the issue. 5. Determine the two audiences you will address. Remember: the two audiences should have separate interests and expectations. In fact, the bigger their differences, the better. Analyze each group carefully and tailor tone, appeals and style accordingly. Papers that simply repeat the same material in each communication will be down-graded. 6. Write two persuasive documents that explain and justify your decisions. These can be: two memos, two letters, a letter and a memo or a press release and letter or memo. The format(s) will depend on the audiences youve chosen.

1. Select a real company. Remember: youre the CEO or other high ranking official. Large public companies based in North America are best. 2. Identify an ethical issue facing the company. While the company must be real, the ethical dilemma can be fictional. 3. Research and figure out how an ethical problem of your type may harm the company. Identify all the stakeholders involved and how they may be impacted. TIP: Be certain the problem you create or discover is primarily ethical and not chiefly a business failure of a question of law-breaking. 4. Consider various ethical approaches to the problem (utilitarian, justice, rights, common good, virtue) and decide how best to resolve the issue. 5. Determine the two audiences you will address. Remember: the two audiences should have separate interests and expectations. In fact, the bigger their differences, the better. Analyze each group carefully and tailor tone, appeals and style accordingly. Papers that simply repeat the same material in each communication will be down-graded. 6. Write two persuasive documents that explain and justify your decisions. These can be: two memos, two letters, a letter and a memo or a press release and letter or memo. The format(s) will depend on the audiences youve chosen.

majoryj added on 10/27/15 at 04:18 AM (PST):

It will be great if you can provide the outlines by 10/28/2016.

Here are the examples of ethical dilemmas.

1. Toms Shoes promises that for every pair of shoes it sells, it will distribute a pair to a shoeless child in the developing world. But, volunteers and Toms employees who fly to various countries to distribute the shoes probably spend more in airfare than most of the recipients make in two or three years. Rather than helping them develop an economy, Toms handout discourages local shoemakers. Is the for-profit company simply representing consumerism masquerading as charity?

2. A company is the sole remaining supplier of a transistor essential to operating a pacemaker. But there have been several instances where the transistor has malfunctioned and the patient has died. The manufacturer of the pacemaker explains that without the pacemaker, many more patients will die and the manufacturer will go out of business. Does the company have an ethical obligation to continue to supply the transistor, or is its obligation to shareholders who do not want to risk lawsuits for failed pacemakers?

3. Your company has been hacked and customers data potentially stolen. You identified the problem immediately and the damage appears minimal. Do you tell the public and risk losing stock value?


4. Your company recently acquired a Philippine subsidiary. The company has quite openly hired family membersa practice thats valued and common in that culture but seems to American eyes to be nepotism. Do you accept the cases of nepotismespecially since the hires seem reasonably competent? Or do you ban the practice based on U.S. law?


5. Last year, Mozillas new CEO came under fire for his support of Prop. 8, the anti-gay marriage initiative from 2012. Within days, he was forced to resign because of a public uproar in Silicon Valley. Can a CEO hold personal values that are in conflict with his companys values? Is it ethical to fire or force out an executive because his private views differ from the company culture?