Instruction
VQ Section 9 and 10: A fictional business venture. I already did 90% of the job. It is easy you can make this up if you will. That is why the lowest bidder will win the bid. Bid award will depend only on good rating and ability to deliver the assignment in time. If the writer cannot deliver in time, a bad rating will be awarded.:
Section 9: Use the PPT presentation on Financials and the corresponding Excel spreadsheet to build all the financial analyses and budgets you will need to complete your marketing plan.
Section 10: Establish what and how you will measure your performance to make sure you are working to meet your goals, and to measure and correct throughout the marketing process.
=> You will need to establish ways to measure your performance to the established Objectives.
=> Key Performance Metrics you may consider are:
1.Share of Market SOM volume and revenue
2.% of sales budget achieved by month and YTD (volume and resulting gross revenue)
3.% COGS vs. budget
4.Gross Margin % vs. budget
5.Operating Margin % vs. budget