ntil recently, personal selling focused almost entirely on making a one-time sale and then moving on to the next prospect. Modern views of personal selling emphasize the relationship that develops between a salesperson and a buyer. Review the information on relationship selling in your text. Then identify a recent experience when you either bought or sold something. Was relationship selling used? If so, how? If not, how could it have been used? Did or would relationship selling make the selling or buying experience more pleasant? How?

ntil recently, personal selling focused almost entirely on making a one-time sale and then moving on to the next prospect. Modern views of personal selling emphasize the relationship that develops between a salesperson and a buyer. Review the information on relationship selling in your text. Then identify a recent experience when you either bought or sold something. Was relationship selling used? If so, how? If not, how could it have been used? Did or would relationship selling make the selling or buying experience more pleasant? How?