Select either a publicly-held corporation or a private company (where the financial data is accessible) that is facing interesting strategic issues. The use of a publicly-held firm rather than one that is closely-held may be important to ensure adequate access to important corporate information such as financial statements. I highly recommend that you select organizations where your efforts will make a difference - firms you work for or firms that need a strategic analysis performed. (Disney may be an interesting company to analyze, but I doubt that they'll look at your work.) You will then develop a detailed written analysis. A project guideline will be provided for you in the attachments. This guideline should be viewed as the firm's strategic balance sheet. Fundamentally, the project allows you to use both the art and science of strategic management by developing your research skills in competitive analysis, applying the strategic tools learned in class, and using your imagination and judgment to formulate the recommendations and implementation plan. The written analysis should be approximately 25 pages, double-spaced, not including exhibits. The paper should describe and evaluate the firm's current position and include an analysis of the relevant industry issues. It should conclude with recommendations for both future strategy and implementation. The paper should be fully referenced with citations in the body of the paper and with a complete reference list of sources in APA format.

Select either a publicly-held corporation or a private company (where the financial data is accessible) that is facing interesting strategic issues. The use of a publicly-held firm rather than one that is closely-held may be important to ensure adequate access to important corporate information such as financial statements. I highly recommend that you select organizations where your efforts will make a difference - firms you work for or firms that need a strategic analysis performed. (Disney may be an interesting company to analyze, but I doubt that they'll look at your work.) You will then develop a detailed written analysis. A project guideline will be provided for you in the attachments. This guideline should be viewed as the firm's strategic balance sheet. Fundamentally, the project allows you to use both the art and science of strategic management by developing your research skills in competitive analysis, applying the strategic tools learned in class, and using your imagination and judgment to formulate the recommendations and implementation plan. The written analysis should be approximately 25 pages, double-spaced, not including exhibits. The paper should describe and evaluate the firm's current position and include an analysis of the relevant industry issues. It should conclude with recommendations for both future strategy and implementation. The paper should be fully referenced with citations in the body of the paper and with a complete reference list of sources in APA format.