Instruction
Describe your chosen business for this project and discuss in scholarly detail what forms of communication about the strategic management process would be helpful to the employees in your organization prior to beginning the process?
What are the basic products or services, primary market, and principle technology of your selected company and then prepare a mission statement for this business or fictional firm.
Conduct an External Environmental Scan for your selected company. Identify and Select key trends in the social and task environments which offer threats and opportunities to the organization. Organize the scan by placing the key trends into columns of threats, opportunities, or both.
What functions and services in your selected company define your core competencies? Which could be outsourced leaving the organization room to be more focused on what it does best? What critical skills should your organization develop? Also prepare a table showing company strengths and weaknesses
Using one (or a combination) of grand strategies, write long-term objectives for your selected company that exhibits the seven qualities of long-term objectives including: Acceptable, Flexible, Measurable, Motivating, Suitable, Understandable, and Achievable. Furthermore, describe the grand business strategy or strategies that you will select to seek sustained competitive advantage and why you selected these strategies.
User_4704 added on 01/11/16 at 09:39 AM (PST):
In the strategic plan, you developed long-term objectives for your company. Using these as a guide, document the short-term objectives and the subsequent functional tactics that will guide the implementation of your strategy. Use your book and research as a guide to how this should be done and be sure to include the specific departments or people that will be responsible for each of the functional tactics.
Create a five-year timeline for implementing the strategies. Also for this phase, describe your organization's culture. Pay particular attention to the management styles; the decision-making process; communication patterns, employee attitudes towards authority, work, productivity, and risk; territorial feelings; levels of cooperation between departments; attire; reward system; values; and deeply held beliefs within the organization. What stories, if any, has become part of the folklore of the organization, passed down to new employees?
Draft a budget for your organization estimating the costs and expected revenues from implementing the strategies that you have identified and use a five-year time horizon.
Also, test your grand and functional strategies against the culture and based on this test, are all the strategies doable or will a change in strategy or culture be required? Remember, one need not discard all the strategies if a few require alteration. If you cannot change the strategy or the culture, how might you implement the strategy by "managing around the culture?"
Establish a structure for your organization and provide a diagram of the structure. Also, explain how the structure supports your grand strategy and select critical success factors for your organization. Why did you choose these factors?
Be sure to incorporate any needed diagrams or illustrations within the master document. For example, this could be the budget copied and embedded from Microsoft Excel into your Microsoft Word document holding the master strategic management plan. For the diagrams, I would encourage students to explore the smart art features with Microsoft Word.
As your abstract for the final plan, write an executive summary for your organization which in this case will be the overall purpose of your plan and should be no more than about a page. (Hint: If you have never written an executive summary, use a keyword internet search Strategic Plan Executive Summary to see examples.