Instruction
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Marketing the Third Party Ship Management. 18 hours (1500words)
Introduction
As the Manager of a successful ship management company, it is your task to correspond to a shipowner whom you have identified and persuade him/her to contract to your company. Examine FIVE (5) distinct areas of managerial responsibility where you could make a beneficial and advantageous contribution to his/her company.
Learning Outcomes
Constructively review and analyse management matters which are of current concern within the maritime industry.
Coursework Specification and Corresponding Marks
You are required to explain to the shipowner as to why in general terms his / her company would be suitable recipient for your expertise (20%). Thereafter, under each of your five selected areas of managerial responsibility, identify to that shipowner the particular benefits and advantages you could bring to his / her company (60%). To demonstrate your honesty it might be helpful if you were to tactfully mention any disadvantages he might potentially incur should he / she avail himself / herself of your services (10%). You are suggested to follow the instructions below (10%).
1. Present your answer in a formal letter format by addressing ALL the sub-questions above.
2. Length of the Coursework should be (1500 10%) words. Reference and words within quotation marks (i.e. ..) do NOT count within the word total.
3. You are required to state on your coursework the number of words used.
4. Any other persons work or words which you incorporate on your answers must be clearly referenced.
5. Any plagiarism will receive a ZERO mark.
6. Any coursework handed in late will receive a ZERO mark
7. Harvard ciation
8. 21 citations
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