Need a 750 word essay on this asap.:) Faced with a down economy, Bank of America has prevailed and absorbed competitors. In order for the economy to begin to turn upward, consumer spending will need to increase. How can this be achieved? A variable to consider is availability of financing for consumers to make larger purchases. The hypothesis would be that with established lending guidelines in combination with government fiscal policy, to mitigate risk, will result in more available financing for customers. Using surveys of customer needs and wants for financing along with historical customer data for financing of a sample population will enable BoA to open up options. We can create two hypothesis from what I mentioned above and formulate the research questions for this week's assignment. Then continuing on to the following week, we can discuss the research design, data collection (survey and customer data) and the instruments to use. In week 5 we pull it all together by discussing the sampling (10% of various customer categories?).

Need a 750 word essay on this asap.:) Faced with a down economy, Bank of America has prevailed and absorbed competitors. In order for the economy to begin to turn upward, consumer spending will need to increase. How can this be achieved? A variable to consider is availability of financing for consumers to make larger purchases. The hypothesis would be that with established lending guidelines in combination with government fiscal policy, to mitigate risk, will result in more available financing for customers. Using surveys of customer needs and wants for financing along with historical customer data for financing of a sample population will enable BoA to open up options. We can create two hypothesis from what I mentioned above and formulate the research questions for this week's assignment. Then continuing on to the following week, we can discuss the research design, data collection (survey and customer data) and the instruments to use. In week 5 we pull it all together by discussing the sampling (10% of various customer categories?).