3 pages (marketing plan)project. Marketing Mix (describes major elements with specific activities, schedules, and responsibilities for each program) a. Product: Include a clear description with key features and benefits, brand name and rationale, packaging, labeling, fit with existing lines (?), any accessories, service component (repairs, installation), instructions, warranty, sustainable competitive advantage. b. Pricing: Outline retail pricing vs. competition and rationale. Price to wholesaler? Include introductory pricing if appropriate. c. Promotion: Identify goals/objectives of promotion. Outline main communication message. List and briefly explain all integrated promotional activities (rationale for choices) Describe or illustrate in detail a minimum of one of these activities (i.e. provide script for TV/radio ad, or illustration of print ad/banner ad or details of social media campaign) Develop a promotion budget and allocate activities listed in your promotion plan. d. Distribution: Describe key channels and roles; outline trade promotion plan to secure distribution. Identify desired distribution intensity (reference consumer product class/type).

3 pages (marketing plan)project. Marketing Mix (describes major elements with specific activities, schedules, and responsibilities for each program) a. Product: Include a clear description with key features and benefits, brand name and rationale, packaging, labeling, fit with existing lines (?), any accessories, service component (repairs, installation), instructions, warranty, sustainable competitive advantage. b. Pricing: Outline retail pricing vs. competition and rationale. Price to wholesaler? Include introductory pricing if appropriate. c. Promotion: Identify goals/objectives of promotion. Outline main communication message. List and briefly explain all integrated promotional activities (rationale for choices) Describe or illustrate in detail a minimum of one of these activities (i.e. provide script for TV/radio ad, or illustration of print ad/banner ad or details of social media campaign) Develop a promotion budget and allocate activities listed in your promotion plan. d. Distribution: Describe key channels and roles; outline trade promotion plan to secure distribution. Identify desired distribution intensity (reference consumer product class/type).