Instruction
To dos:
1. Read Case 2-2: Fair & Lovely and Advertising attached
2. Answer the following questions:
1. Is the advertising of Fair & Lovely demeaning to women, or is it promoting the fairness cream in a way not too dissimilar from how most cosmetics are promoted?
2. Propose a promotion/marketing program that will counter all the arguments and charges against Fair & Lovely and be an effective program.
***Deliverables: Typed word document to be handed in class, not to exceed 2 pages, 12 size font, Times New Roman.