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To dos: 1. Read Case 2-2: Fair & Lovely and Advertising attached 2. Answer the following questions: 1. Is the advertising of Fair & Lovely demeaning to women, or is it promoting the fairness cream in a way not too dissimilar from how most cosmetics are promoted? 2. Propose a promotion/marketing program that will counter all the arguments and charges against Fair & Lovely and be an effective program. ***Deliverables: Typed word document to be handed in class, not to exceed 2 pages, 12 size font, Times New Roman.

Date Posted: 31/03/2016
Category: Business
Due Date: 05/04/2016
Instruction
To dos: 1. Read Case 2-2: Fair & Lovely and Advertising attached 2. Answer the following questions: 1. Is the advertising of Fair & Lovely demeaning to women, or is it promoting the fairness cream in a way not too dissimilar from how most cosmetics are promoted? 2. Propose a promotion/marketing program that will counter all the arguments and charges against Fair & Lovely and be an effective program. ***Deliverables: Typed word document to be handed in class, not to exceed 2 pages, 12 size font, Times New Roman.
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