(Financial Statements Analysis of the Viability of a Business) You are required to choose a public company and determine the viability of its business by thoroughly examining its last three years income statements and balance sheets. Your paper will include a brief description of the company, its mission and goals, and a quick review of the industry and the competition. Following, you will illustrate how your solid understanding of income statements and balance sheets enables you to determine the viability of the business and helps you in the field of marketing and business in general. In addition to a thorough analysis of the statements, you will need to include a comparison with main competitors as well as computations of some of the financial ratios that highlight important findings and complement your analysis. Your own opinion about the viability of the business should follow allowing the reader to have a clear understanding of your perspective. Notes: Your paper can include any additional section that you may deem necessary or appropriate for the purpose of this assignment. Remember that you will need to express all reported numbers in thousands, millions, etc. (instead of providing overlarge numbers, i.e. 1,000,000). Also use percentages to make it easier to visualize trends and changes in data. Format: Your paper needs to include the following sections: Cover page with your name, class info, and the name/logo of the company you chose for this assignment. Table of contents. Your analysis section (as described above in items 2, 3, 4, and 5) should not exceed four to five double-spaced pages with your analysis. Reference page cite using the APA or MLA style. Appendices for income statement, balance sheets, table, figures, etc... Since space is limited, you need to think clearly, write concisely, and avoid repetition. The quality of your writing is very important specially that the audience for such papers is typically business professionals.

(Financial Statements Analysis of the Viability of a Business)


You are required to choose a public company ( let me know what company you choose i will send you the income statement and the balance sheets) and determine the viability of its business by thoroughly examining its last three years income statements and balance sheets.
Your paper will include a brief description of the company, its mission and goals, and a quick review of the industry and the competition.
Following, you will illustrate how your solid understanding of income statements and balance sheets enables you to determine the viability of the business and helps you in the field of marketing and business in general.
In addition to a thorough analysis of the statements, you will need to include a comparison with main competitors as well as computations of some of the financial ratios that highlight important findings and complement your analysis.
Your own opinion about the viability of the business should follow allowing the reader to have a clear understanding of your perspective.



Notes:

Your paper can include any additional section that you may deem necessary or appropriate for the purpose of this assignment.
Remember that you will need to express all reported numbers in thousands, millions, etc. (instead of providing overlarge numbers, i.e. 1,000,000).
Also use percentages to make it easier to visualize trends and changes in data.



Format:

Your paper needs to include the following sections:

Cover page with your name, class info, and the name/logo of the company you chose for this assignment.
Table of contents.
Your analysis section (as described above in items 2, 3, 4, and 5) should not exceed four to five double-spaced pages with your analysis.
Reference page cite using the APA or MLA style.
Appendices for income statement, balance sheets, table, figures, etc...



Since space is limited, you need to think clearly, write concisely, and avoid repetition. The quality of your writing is very important specially that the audience for such papers is typically business professionals.