Instruction
THIS IS FOR WRITER IAVIN. topic is markeing.
This is part two that is correlated to the first IP. Essay needs to be two pages in body and include abstract page, conclusion, in text citations, title page and references. References cannot be websites for this assignment. References must be books or articles from the AIU library. If you are still unable to access the library free to use databases such as the ones below or similar ones such as:
ABI Inform Global
Academic Search Premier (EBSCO)
Business Source Elite (EBSCO)
Business Source Premier (EBSCO)
This has to do with building a marketing stratery based on the IP one project and same topic
Continue working with the product/service chosen in Unit 1.
Create your own marketing strategy for it.
Define and explain what segmentation is, and discuss different segmentation bases you could use for your product/service.
Based on your segmentation, describe each of the target markets that you would seek to reach. Explain why they will be the most profitable for your product/service.
Develop a value proposition for your product/service through differentiation and positioning. Include the following:
Introduce at least two (2) competitors and explain their current positioning in the market (what do they promise to deliver?)
Discuss possible competitive advantages your product/service can use to differentiate itself from these competitors (product, services, channels, service, people or image) and select which one(s) to use to build your positioning.
Based on this differentiation, explain your value proposition and develop a positioning statement.