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Two business questions, each question should have a 100 word minimum with appropriate references: 1)The goal of strategic market planning is long-run profitability and growth by creating a sustainable competitive advantage -- a sustainable competitive advantage is one that cannot be copied by the competition. Is it possible to achieve sustainable competitive advantage or is sustainable competitive advantage theoretical only? Can you name a company (e.g., Apple, Netflix, Starbucks, Walmart, or other popular company) that has created a sustainable competitive advantage and, if so, how did they create the advantage Review the Coca-Cola video -- Is it possible to create a competitive advantage based on a feeling or perception of a product? (The campaigns lead spot, Anthem features a series of vignettes that capture lifes everyday moments such as ice-skating and hanging out with friends, a first date, a first kiss, and a first love all linked by Coca-Cola with the new tagline, Taste the Feeling. The spot introduces an original song, Taste the Feeling featuring Conrad Sewell that celebrates the experience of drinking a Coca-Cola). 2) Create a dining guide of restaurants in your area (list should include a variety of restaurants - fast food, fast casual, casual, fine dining -- and variety of foods and ethnicities. Discuss the targeted demographic (age, income, race and ethnicity) or psychographic group and the benefits provided to the targeted group. Does each restaurant have a sustainable competitive advantage?

Date Posted: 13/07/2016
Category: Business
Due Date: 15/07/2016
Instruction
Two business questions, each question should have a 100 word minimum with appropriate references: 1)The goal of strategic market planning is long-run profitability and growth by creating a sustainable competitive advantage -- a sustainable competitive advantage is one that cannot be copied by the competition. Is it possible to achieve sustainable competitive advantage or is sustainable competitive advantage theoretical only? Can you name a company (e.g., Apple, Netflix, Starbucks, Walmart, or other popular company) that has created a sustainable competitive advantage and, if so, how did they create the advantage Review the Coca-Cola video -- Is it possible to create a competitive advantage based on a feeling or perception of a product? (The campaigns lead spot, Anthem features a series of vignettes that capture lifes everyday moments such as ice-skating and hanging out with friends, a first date, a first kiss, and a first love all linked by Coca-Cola with the new tagline, Taste the Feeling. The spot introduces an original song, Taste the Feeling featuring Conrad Sewell that celebrates the experience of drinking a Coca-Cola). 2) Create a dining guide of restaurants in your area (list should include a variety of restaurants - fast food, fast casual, casual, fine dining -- and variety of foods and ethnicities. Discuss the targeted demographic (age, income, race and ethnicity) or psychographic group and the benefits provided to the targeted group. Does each restaurant have a sustainable competitive advantage?
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