Two business questions and response with at least 100 word each question with appropriate references: 1) Ted Levitt, a former Harvard professor, has described a trend toward what he refers to as "global marketing" or global market standardization. Watch both of the McDonald's commercials in the Video section for Week 2. Both of the commercials were used globally by McDonald's without any changes to the video (they only changed the voice over) -- thus we see "global standardization" of their commercials. Dr. Levitt contends that the markets throughout the world are becoming more alike -- consumers everywhere want basically the same product. Discuss your thoughts on global standardization vs. multi-domestic strategy with reference to all four elements of the marketing mix. Is global standardization more feasible for some elements of the marketing mix? 2) Prolonged success for auto manufactures is likely to come from their ability to sell cars in rapidly developing countries like Russia, Brazil, and India. However, selling cars in these emerging markets can be complicated. Nissan is one company that has struggled to expand into emerging markets: Its overall share of auto sales is 6 percent, but its share in Brazil is just 1.2 percent. Nissan announced that it would revive the Datsun brand name. In bringing back the Datsun brand, Nissan in effect has created a distinctive identity for the unique set of cars that comprised its new global venture. The Datsun branded cares will be bare bones with no air conditioning, no passenger air bags, and no power windows, and will be priced at the low end of the market. The Nissan brand will continue to be sold as upscale, feature-rich cars. Do you think this will be a good strategy for Nissan? Why or why not? (Defend your response).