Instruction
two business questions about 200 words
1) First question (100 word minimum with appropriate references):
An organizations product mix includes all the products it sells. Companies such as Campbells, LOreal, and Little Remedies offer a broad range of products. In 2015, Campbell Soup Company announced plans to launch more than 200 new products to meet consumers changing tastes, preferences and needs. Discuss the advantages and disadvantages of a company having a deep product line and/or broad product mix. Does an extensive product line benefit both consumers and retailers? Can too many products be confusing to customers and result in reduced sales?
Little Remedies L'Oreal Cambelll's
2) Second question (100 word minimum with appropriate references):
the service industries account for 68% of the US GDP; thus it is very likely that you will work in a service business at some time in your career. While marketing of services also employ the marketing mix ("4 P's), some say that marketing a service is more difficult than marketing a tangible product. How does marketing a service differ from marketing a tangible good? Do you think marketing a service is more difficult? Why or why not? (Defend your response).