Instruction
Pam(303)
Instructions:
According to the Bureau of Labor and Statistics, Lodging managers may work with hotel sales and marketing directors and public relations directors to manage and coordinate the advertising and promotion of the hotel. They help develop lodging and dining specials and coordinate special events, such as holiday or seasonal specials. They may direct their staff to purchase advertising and to market their property to organizations or groups seeking a venue for conferences, conventions, business meetings, trade shows, and special events.
For this assignment, you will identify a local hospitality business in your area and discuss its promotion practices. Your paper should identify seasonal promotions, food & beverage, local area attractions, transportation, etc. What promotions are they advertising? Are they combining promotions with package deals? If so, what are they? How successful are the campaigns?
Submission Instructions: Support your answers with research. Your paper should be 2 4 pages of content, excluding the title page and references. Please be sure to use APA format as well as check for spelling and grammar.