Instruction
This is for writer Shara if you are interested. This assignment is related to the Unit 2 assigment just completed. Below are the Unit 3 essay details. TOPIC: MARKETING.
Essay should be three pages in body. Include a separate abstract page, seperate conclusion page, references and a Tittle page. Essay MUST adhere to APA guidelines. REFERENCES MUST BE ARTICLES ONLY FROM THE AIU ONLINE LIBRARY DATABASES. BOOKS AND WEBSITES ARE NOT ALLOWED. Preferred databases to be used from instructor are the following:
ABI Inform Global
Academic Search Premier (EBSCO)
Business Source Elite (EBSCO)
Business Source Premier (EBSCO)
INSTRUCTIONS: Using the articles from the Databases in the AIU Library, develop a distribution system for the product/service you chose in Unit 2. Essay should include:
An overview of distribution channels:
Channel Levels: Direct versus Indirect Distribution
Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems
Analyze your target market's needs. Explain what you know about your target market and what they want from a channel of distribution.
Determine which channel members you will use and explain why (Indirect: retailer, wholesaler, dealer, manufacturer's rep, etc. Direct: catalog, telephone, sales force, etc.)
Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution)
Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system)
islandgirl90 added on 10/21/12 at 10:07 AM (PST):
I am trying to reply to the essay you just sent for corrections using the standard messaging center and the website keeps keeps giving me an error message and wont sent the message. I am forced to send the message this way and hopefully you get this. I will keep trying to send the message the usual as well.
so far the essay looks great. Problem are the references the same issue as the last one. The references are incomplete. Please adjust the following. YOU NEED TO INCLUDE THE NAME OF THE SOURCE WHERE THE ARTICLE CAME FROM AND THE NAME OF THE ARTICLE. THE YEAR, PAGE NUMBER, AND AUTHOR NAME ALONE ARE NOT ACCEPTABLE BY THE INSTRUCTOR.
Philip Kotler 1999, 12 e, Page 97-289 (NAME OF SOURCE? NAME OF ARTICLE?)
Beckmen & co. 1999, 8 e, Page 28-89 (NAME OF SOURCE? NAME OF ARTICLE?)
AMERICAN MARKETING ASSOCIATION 1998, 45th issue, Page 24-88 (AUTHOR NAME?)
Churchill, N. C. & Lewis, V.(1986), 7th e , Page 123-321 (NAME OF SOURCE? NAME OF ARTICLE?)
Goldstein Doug May 2000. New York, 10th e , Page 88-129 (NAME OF SOURCE? NAME OF ARTICLE?)
once the references have been updated correctly I will then release payment. the last assingment I got 12 points taken off for incomplete references. Please adjust. Kind regards.