Instruction
(VI)Power point Presentation; Review The Largest Environmental Crisis In The United States "BP and The United States Coast Guard Respond" as a guide, assume the role of a crisis communications consultant hired by BP one month after the spill has been contained. Develop a PowerPoint (with at least ten slides) for BP leadership to use during a press conference that will be given within with the purpose of employing positive messaging, repairing the companys image, and explaining the companys future plans. Use The Image Repair Theory as a framework for your approach.
Show knowledge of the following 10 Crisis Steps
1. Organization members must accept that a crisis can start quickly and unexpectedly.
2. Organization should not respond to crisis with routine solutions
3. Threat is perceptual
4. Crisis communication must communicate early and often following a crisis, regardless of whether they have critical information about the crisis.
5. Organizations should not purposely heighten the ambiguity of a crisis to deceive or distract the public
6. Be prepared to defend your interpretation of the evidence surrounding a crisis
7. Without good intentions prior to a crisis recovery is difficult or impossible
8. If you believe you are not responsible for a crisis, you need to build a case for who is responsible and why.
9. Organization need to prepare for certainly through simulations and training
10. Crisis challenge the way organizations think about and conduct their business
When using images in a public presentation, you can use any of your own original images for which you own the copyright.. If you search for images online, keep in mind that some photos might not be public domain (i.e., free to use). They could have a copyright that requires either permission or purchase to use. To avoid copyright infringement, it is best to use photos that you can clearly identify as public domain. Free stock photos (which are public domain photos and do not have a copyright) are available at http://www.freeimages.com/.