Pam(303) Destination marketing is a continuum process. Most cities change their slogan/motto every five years or so. (Remember, "I love NY", "Take a bite out the apple," etc.) As marketing managers, your task is never ending. In this final assignment, pick a destination anywhere in the world. In a Power Point presentation, describe the location and provide next year's objectives and marketing plan for your location. You'll need a new slogan (e.g.. What happens in Vegas. . .) especially made for your destination Identify and explain the target market for prospecting Briefly describe the marketing strategies you'll apply to meet your goals and objectives Your presentation/PowerPoint should be an executive summary. It should be creative and captivating. Use charts and graphs to add visual appeal and demonstrate quantitative objectives. Submission Instructions: Limit the number of slides to between 8 - 12 The Executive Summary is your final project in the course. Read and reread your slides several times; spelling, correct grammar, sentence structure, and citing of resources are part of your grade.

Pam(303)

Destination marketing is a continuum process.

Most cities change their slogan/motto every five years or so. (Remember, "I love NY", "Take a bite out the apple," etc.)

As marketing managers, your task is never ending. In this final assignment, pick a destination anywhere in the world.

In a Power Point presentation, describe the location and provide next year's objectives and marketing plan for your location.

You'll need a new slogan (e.g.. What happens in Vegas. . .) especially made for your destination

Identify and explain the target market for prospecting

Briefly describe the marketing strategies you'll apply to meet your goals and objectives

Your presentation/PowerPoint should be an executive summary. It should be creative and captivating.

Use charts and graphs to add visual appeal and demonstrate quantitative objectives.

Submission Instructions: Limit the number of slides to between 8 - 12

The Executive Summary is your final project in the course. Read and reread your slides several times; spelling, correct grammar, sentence structure, and citing of resources are part of your grade.