Instruction
in 10 hours and APA style
COMM 462 Application Assignment
Organizational Identification Strategies
Purpose: To encourage students to think about how to cultivate employees organizational identification through internal organizational messages and mediums, such as an employee newsletter
Scenario: You have been asked to create an employee newsletter for your organization in an effort to increase employees identification with the employer. Based upon what you have learned from Cheney (1983), construct a newsletter template including headings of at least five sections. Under each heading, DESCRIBE AND EXPLAIN (1) what kinds of information/stories/articles would be found in that section, (2) the organizational identification strategy(ies)/tactic(s) being employed (cite article source and do more here than just list the strategy), and (3) how you hope employees would respond (i.e., change in feelings, beliefs, behaviors).
Notes:
1. You do not need to think of a specific organization for the assignment, although you may if you find that easier.
2. You may choose the type of organization for-profit or nonprofit but please denote which one at the top of your assignment.
3. You are not being evaluated on the visual components of a newsletteronly the content. You may choose to lay out the assignment in an actual newsletter-type template, or you may simply produce a Word document in which you denote headings in bold font and type below the descriptions of information for each section.
Some online sources for employee newsletter ideas:
http://www.snapcomms.com/solutions/internal-newsletter-ideas.aspx
http://www.newentrepreneur.com/Resources/Articles/12_Step_Newsletter/12_step_newsletter.html
http://www.wikihow.com/Make-a-Company/Organization-Newsletter-Interesting-Yet-Still-Professional
http://www.ehow.com/how_7600735_write-newsletter-nonprofit-organization.html