Instruction
INTERNATIONAL MARKETING NEWS ***** summary of McDonald's,STC as a positive and Ikea in negative
From the powerpoint that in attach file , this what i did in the PP . To be aware of the latest international marketing news, should describe and present two interesting marketing news about a company/brand that has recently entered the region you were assigned or one/two of the countries you selected . These news should be less than a year old. Discuss why the news is interesting and relate it to your theoretical concepts. Can discuss about the market, competitors, strategies, etc. Each of the 3 documents should contain at least the following sections: objective of the news report, why you selected this news, what you learned about the news, a conclusion and bibliography. The news should be submitted to the instructor in a hard copy printed format and presented in class as scheduled. Possible sources: digital library, google news, ask.com news, yahoo, etc. make sure to be done after 4 hours that only 3 pages