Instruction
Jerry(295)
For the week two assignment, you will participate in a simulation of market research for a restaurant. The simulation will take you through exploring the use of surveys as a key market research tool. You will select questions and analyze the results. You will be tasked with using market research to identify and resolve a problem.
You can access the simulation by clicking here or by copying the following link:
prosim.knowledgematters.com
Click on the "Register Now" button and you will be prompted for this session's course key which is: KN9NF8
After completing the simulation, you will be expected to provide a summary of your experience. The summary will describe the scenario that was presented to you, the decisions you had to make, and your reasoning for the decisions you made. References will be expected to support, refute, or corroborate your perspective or reasoning. As a part of your summary, you will need to also describe the results you anticipated and what the actual results were.
Additionally, address the legal and ethical issues that restaurant managers must consider when analyzing survey data. How much responsibility do restaurant managers or marketing managers have to their customers in terms of keeping the information they have gathered private and protected?
The summary should be concise, providing an analysis of your performance, and be no longer than 2000 words.
Written communication: Written communication is free of errors that detract from the overall message.
APA formatting: Resources and citations are formatted according to APA (6th edition) style and formatting.
Font and font size: Times New Roman, 12 point.