Instruction
No need to use excessive vocab. Just answer the questions in a couple sentences.
Answer the following questions.
1. The book asserts "All strategy starts with the owner." Many of the gurus of strategy say strategy starts with the environment outside the firm. Which do you think is true? Support your answer with examples.
2. A lot of famous entrepreneurs brag how innovative their product is, when it is fundamentally like the competition, although better in one way or another. How do you classify such entrepreneurs in terms of the innovation/imitation balance? Provide an example of an innovative product and an imitator.
Watch the video on GreenWare and review the chapter 8 information.
http://bevideos.mhhe.com/business/video_library/0077267958/Disc_01/swf/Clip_06.html
1. Why are business plans important?
2. Why would a business need an elevator pitch?
3. Write a potential elevator pitch for GreenWare or your small business plan. If you choose GreenWare, you may add details not in the video.
4. In terms of focusing the business plan, what would be the focus of GreenWare's business plan out of the four situations?